Visiting and Calling Cards, goes into detail on the exact social requirements of using calling cards. The rules were strict and if a lady or gentleman was to be found not following them, woe to her or his social standing.
Here is an excerpt from Visiting and Calling Cards, written and published in 1882.
"A card used in calling should have nothing upon it but the name of the caller. A lady's card should not bear her place of residence; such cards having, of late been appropriated by the member of the demi-monde. The street and number always look better upon the card of the husband than upon that of the wife. When necessary, they can be added in pencil on the cards of the wife and daughter. A business card should never be used for a friendly call. A physician may put the prefix "Dr.," or the affix "M.D.," upon his card, and an army or navy officer his rank and branch of service."
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